Digital marketer specialising in paid media, content production, and growth strategy.

Andrea
Sánchez

6+ years running digital marketing in-house — strategy, content production, and paid media across Meta, Google, LinkedIn and TikTok. Now sharpening that with an MSc at Trinity College Dublin.

See the work LinkedIn Profile
Andrea Sánchez at Trinity College Dublin

Selected Work

Selected Case Studies

Data analysis and reporting
B2B Pilot Omnichannel Lead Gen

Kaptea: Digital Growth & Market Validation Pilot

Ran a one-month digital marketing pilot for a B2B SaaS consultancy targeting CTOs and CISOs in regulated sectors. Combined Google Search and LinkedIn campaigns to test demand and generate qualified leads.

Total Reach

460K+

Impressions (Cross-platform)

Search Intent

5.74%

CTR (11x Google target)

Conversion

1 Demo

Qualified B2B SaaS demo

Actions: Ran campaigns without direct CRM integration or bottom-funnel attribution. Pivoted budget to LinkedIn Document Ads, achieving 2.38% CTR at €0.25 CPC.
Production set in New York
Social & Paid Media Multi-Brand Direction

Scaling Omnichannel Engagement & Creative Production

Managed digital marketing across 10 institutional brands, covering paid media, social content, and platform strategy across Meta, Google, LinkedIn, and TikTok. Managed €5,000+ in average monthly media spend and grew social channels to 45M+ views.

Media Investment

€5,000+

Avg. Monthly Spend

Content Scale

45M+

Views (Reels & TikTok)

Portfolio

15+

Accounts (Distinct brand voices)

Actions: Led end-to-end content production, including a New York shoot with designers from Pentagram. Managed crews, talent, logistics, and production.
Website Migration and CRM Planning
Technical Project Management CRM Pipelines

Institutional Website Migration & Lead Capture

Acted as the primary client-side stakeholder for a major university website migration. Alongside the migration, built targeted landing pages and HubSpot email workflows to capture and nurture admissions leads.

Tech Stack

HubSpot, Drupal, Wix

Copywriting

Bilingual (Native ES / Fluent EN)

Core Focus

Lead Generation & SEO

Actions: Coordinated delivery timelines and resolved technical roadblocks between IT, marketing, and vendors. Built automated email marketing workflows via HubSpot CRM.

Best Work

Viral Social Content

@genteudem Nuestros estudiantes de las Escuelas de Arquitectura y de Arte y Diseño tienen un edificio ideal para la creatividad 🎨🖼️🖌️ 👉 Conoce algunos datos que tienes que saber del Centro Roberto Garza Sada (CRGS): ✨ Es un espacio de ideas y expresiones que congrega y desarrolla el mejor talento creativo, consolidándose como la sede de la formación, creación y preservación del arte, arquitectura y diseño en Latinoamérica ✨ El CRGS fue diseñado por Tadao Ando, ganador del Premio Pritzker 1995 y uno de los arquitectos más reconocidos en el mundo ✨ Actualmente, cuenta con la Certificación LEED en su nivel “Plata”, otorgada por el USGBC (U.S. Green Building Council) Descubre más acerca del CRGS en el link de la BIO #InspirandoTuMejorVersión #Arquitectura #CampusLife #CollegeLife #ArteyDiseño #arquitecturacheck #VidaUniversitaria #TadaoAndo #tour #estudiantesuniversitarios ♬ Lo-fi hip hop - NAO-K

500K views • 1.3K saves

Part of a campus tour series highlighting different spaces across the university.

@genteudem Happiness is a collection of small moments ✨ #DíaInternacionaldelaFelicidad #InspirandoTuMejorVersión #VidaUniversitaria #cosasbuenas #felicidad #UniLife #CampusLife ♬ sonido original - UDEM

176K+ views on TikTok & Instagram

Captured student stories through a campus activation celebrating International Happiness Day.

159K views

Embraced the "no trending audio" format, using only ambient campus sounds to create an authentic snapshot of everyday university life.

2.3M+ views

Adapted a trending audio to showcase the different sides of studying Industrial Design.

2.7K likes

Created a timely post inspired by Taylor Swift's album announcement, adapting the trend to the university's brand.

Career History

Where I've worked

Digital Marketing Consultant (Capstone) — Kaptea

(Feb 2026 – Apr 2026)

Ran a 1-month digital marketing pilot for a B2B SaaS consultancy targeting CTOs and CISOs. Combined Google Search and LinkedIn campaigns, generating 460K+ impressions to test demand and identify audience gaps. Captured high-intent market demand via Google Search Ads, translating data into 1 qualified B2B SaaS demo request.

Campaign & Social Media Planner — UDEM

(Sep 2022 – Aug 2025)

Managed €5,000+ in average monthly paid media spend across Google Ads, Meta, LinkedIn, and TikTok. Used campaign performance data to allocate budget and report decisions to senior leadership. Led end-to-end content production, including a New York shoot with designers from Pentagram, managing crews, talent, and logistics. Worked across admissions, events, and creative teams to manage content and paid media across 10 brands, generating 45M+ views and 2M+ engagements.

On-set production
Camera recording interview
Event management and social media coverage

Web Editor — UDEM

(Sep 2020 – Sep 2022)

Served as the primary client-side stakeholder for a major website migration, coordinating delivery timelines and resolving technical roadblocks. Built landing pages and managed email campaigns via HubSpot CRM to capture qualified leads and support admissions pipelines. Wrote bilingual Spanish/English web copy for SEO and institutional brand guidelines.

Account Community Manager — Brands & People (Jul 2019 – Jul 2020)
Worked directly with corporate clients to identify business pain points and translate their goals into on-brand digital execution. Managed end-to-end copywriting and community management.

EDUCATION & SKILLS

MSc Digital Marketing Strategy — TCD (Expected Oct 2026)

Curriculum covers AI-driven marketing strategy, generative model workflows (ChatGPT, Claude, Gemini, NotebookLM), search engine strategy (SEO/PPC), landing page optimization, data analytics, and performance marketing.

BA, Info Science & Communications — UDEM, Cum Laude

Strategy & Data

  • Campaign & Content Strategy
  • AI-Enabled Planning & LLMs
  • GA4 & Looker Studio
  • Performance Reporting

Paid & Platforms

  • Google, Meta, LinkedIn & TikTok Ads
  • HubSpot CRM (Email & Landing)
  • Budget & Investment Strategy
  • WordPress, Drupal, Wix

Production & Copy

  • Bilingual: Spanish (Native) & English
  • Video & Photo Production
  • Content Calendar Planning
  • Cross-Functional Leadership
Certifications:
Google Ads Search
Google Ads Display
AI Prompt Engineering